Overview:
The importance of Marketing as a business tool or function is yet to be fully appreciated, especially at the grassroots of commerce. Perhaps due to its broad and pervading nature in organisation, many small business entrepreneurs without marketing training, have difficulty conceptualising as well as using marketing tools effectively to improve their business competitiveness. To many people marketing is all about advertising and selling. Whereas these are aspects of the subject, marketing is far more complex, sophisticated and embracing than a limited articulation may capture. Moreover, to some marketing is perceived as ‘a con’, ‘trick’, big business tool for exploiting the poor masses in order to 'enrich their pockets'. These are very serious misconceptions indeed.
Marketing is not a new invention and certainly not the exclusive tool of big businesses to ‘con’ or ‘trick’ the masses. Every one does Marketing in one form or another. Every business starts with an idea. And ideas represent either a product or service. For there to be a business there must be someone who has a need for the product or service. There must be values which the product or service will satisfy through the benefits or solutions it delivers to the target buyer. In essence, no business whether micro, small or big will ever start without a product or service, on one hand. Whilst on the other, without a buyer or potential buyer.
This is suggesting that, right from the time the product or service idea is conceived, the process of Marketing has kicked in. The challenge from then on, is how to organise and develop the process.
Like any other subject, Marketing has its own philosophical dimensions, constituents, functions and tools.
The overall aim of our Marketing courses is to teach learners what Marketing is, how to use it as a practical tool for planning their business survival, growth and expansion. In so doing the particular circumstances in each phase of the business development is taken into consideration and the Marketing features structured to enunciate the solution aspired.
As a result of the pivotal nature of some units in the Marketing study programme, they (units) have been made common to all the levels (from certificate to advanced diploma). However exemptions may be gained where units have been satisfactorily completed in preceding programme.
Qualifications / course description:
Certificate
The certificate course will be introducing learners to the principles of marketing, its philosophical dimensions, its features and how to apply the features especially at the early stages of the business start-up to improve its chances of survival.
Diploma
The diploma course, essentially whilst building on the foundation laid in the certificate programme, will focus on helping learners to gain an enhanced understanding of how to develop and use the marketing features to assist the business improve its prospects for growth
Advanced Diploma
The Advanced diploma course, will essentially seek to take a more applicational approach using case studies to consolidate fields covered in preceding programmes, whilst helping learners to gain in-depth understanding of the tools of marketing.
Certificate in Marketing
- Evaluating the nature of Marketing
- The philosophical dimensions of Marketing
- The Marketing features and the Small Business Entrepreneur
(units from the certificate award may count towards gaining the diploma) |
Duration
Up to 5 Months
|
Start Date
Any Time |
Diploma in Marketing- The Marketing features and the Small Business
Entrepreneur
- Marketing information and the Data gathering process
- Introduction to consumer behaviour
- The Marketing tools of targeting, segmentation and positioning
(Units from the diploma may count towards gaining the Advanced Diploma)
|
Up to 8 Months
|
Any Time |
Advanced Diploma in Marketing- The Marketing tools of targeting, segmentation and positioning.
- The Small Business Entrepreneur and the task of Marketing Planning.
- The Small Business Entrepreneur and the Sales promotion process.
- Export Marketing
- Plus Case study / Project
|
Up to 12 Months
|
Any Time |
Fees
| Course Programme |
Distant Learning |
Tutorial |
| Certificate |
from £235 (world-wide) |
from £499 (UK/EU class based) |
| Diploma |
from £395 (world-wide) |
from £675 (UK /EU class based) |
| Advanced Diploma |
from £365 (world-wide) |
from £945 (UK /EU class based) |
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