Overview:
The desire to achieve competitive marketing advantage in order to survive, grow and expand lies at the heart of every profit driven business, irrespective of size. This desire appear even more imperative during difficult economic circumstances as consumers tendency to be selective, choosy, expect more value for their money and enhanced after purchase care adds pressure on business owners. Such desire is not made any easier as entrepreneurs, managers and company bosses want returns on their investments.
To realise this aim, entrepreneurs and managers must have sound creative strategies to either beat or measure up to the competition in the market if the business is to succeed, especially at the start up and growth stages, more so in the small business sector where inadequate resource is highly constraining. Various strategies to enhance competitive position are sought-takeovers, mergers, acquisitions, investment in technologies, human resources, marketing, quality methods.
Increasingly investment in and development of quality strategies by entrepreneurs and managers in both the small business and big corporate sectors are perceived as potent tools for achieving competitive advantage in the market place. Comparatively whereas the big corporate entities have the resources to device, develop and implement quality programmes, small business operators often lack such means. Notwithstanding they all appear to agree equally that quality is a winning strategy.
But at the small business sector (pre-starts, new start up, existing), how is quality understood since most entrepreneurs often profess that they would compete on quality, by them:
• selling highest quality standard products,
• offering customer services of the highest quality,
• cutting their prices so that customers will see their services / products as value for quality and money,
• being cheerful and nice to the customer,
• accepting returned goods without questions,
• being friendly and helpful to the customers,
• offering top prices so that customers will see their products / services as highest quality,
• being seen as high class because of their superior quality,
• inviting top accountants / managers to implement superior quality standards.
All these seem to demonstrate the difficulty prevalently evident amongst business practitioners, especially at the grass root commercial level where due largely to inadequate knowledge and skills to articulate strategies succinctly (particularly a complex one like quality) may potentially be causing confusion and resulting to lost opportunities to compete effectively for survivability, growth and expansion.
The overall aim of NCCL Quality Management course is to help the learner to gain a clearer understanding of:
• what quality is,
• how the strategy has developed in both service and goods sectors,
• the work of the leading opinions in the field of Quality,
• how Quality can contribute to improved productivity through collective performance
• how Quality can contribute to cost reduction,
• how Quality can contribute to enhanced customer satisfaction / loyalty,
• the different theories and concepts of Quality in the manufacturing and services sectors,
• Quality techniques and their advantages / disadvantages,
• identification and definition of Quality components for competitive marketing positioning.
Units:
The above will form the basis of the units to be studied for the Diploma in Quality Management.
Qualifications:
| Diploma in Quality Management |
Duration
Up to 5 Months |
Start:
Any Time
|
Fees
| Course Programme |
Distant Learning |
Tutorial |
| Diploma |
£395 (world-wide) |
£675 (UK /EU class based) |
<< Return to Faculty Menu
|
